Quality products and services
At JB, we aim to go beyond our consumer’s expectations, delighting and surprising them with a unique experience based on superior taste and texture, continuous innovation, and the richness of our brand universe.
We invest in cutting-edge technologies and sustainable practices to ensure quality, safety, and traceability across our product lines.
Our initiatives
to locally develop quality products and services
Consumer helpline
Open Monday to Friday to receive feedback and suggestions from our consumers
+261 32 32 031 03
Local sourcing & sustainability:
cassava & corn value chains
Supporting local farmers while securing raw material supply to contribute to the development of Malagasy farmers and producers.
210 cassava producers
ISO 22000 certification
An international standard that ensures food safety management throughout the entire production chain
onfectionery certified in 2024
Goal: 3 production units certified by 2027.
HACCP certification
It helps to identify, assess and control risks to ensure food safety
Our 3 production units have been certified since 2021
HACCP Certification
Ensures food safety by identifying and controlling potential hazards.
Certified across our 3
production units since 2021
Nutritional Quality : Sugar Reduction
For a healthier options responding to consumer expectations.
Sugar reduction ranging from 10 to 50%
Across 10 products.