Our history

For over 60 years, we have built a reputation as a trusted distributor of leading international brands in Madagascar.

Over the decades, we have established strong partnerships with renowned global groups such as Ferrero and GB Foods, providing them with a high-performing distribution platform and strengthening their presence in the local market.

In 2023, we reached a major milestone with the creation of the BOOST brand, symbolizing our ambition to become the most powerful and efficient distribution network in Madagascar.

1964

First brands represented

1989

Partnership with GB Foods begins

1993

Partnership with KOPIKO begins

2015

Partnership with Ferrero begins

2023

BOOST entity officially launched