I believe that a brand’s success lies in the perfect balance between a great product and excellent distribution.
That’s why our partnership with BOOST for the JUMBO bouillon cubes brand has been a resounding success: GBFoods has developed a product that truly meets the needs of Malagasy consumers, and BOOST ensures its distribution nationwide, reaching even the most remote areas.
We are proud of this partnership, and together with BOOST, we will continue to deliver satisfaction and flavor to Malagasy people.
Our collaboration with JB began in 2000, when we were still based in the Ambanidia district. We grew together, starting from very humble beginnings. In fact, we were the first to pioneer JUMBO sales through mobile promoters.
In 2006, we launched our wholesale business and were officially designated as a BOOST Partner. Over time, this partnership has evolved into a highly responsive distribution channel, delivering to retailers the very next day after placing an order. With both pride and humility, I can say that we have contributed in this progress.
Since then, we have achieved the status of Super Partner. Thanks to BOOST, our business has always benefited from ongoing support, training, and growth opportunities, and I sincerely thank you for that.
I will always remember the difficult period of 2011–2012, when Tranombarotra Mahazo faced significant challenges; but BOOST stood by us as a true and loyal partner.
Thank you for being there, and I sincerely hope our collaboration will continue for many years to come.
