We are dedicated to driving the growth of the Malagasy economy.
We develop high-quality products locally, ensuring the safety and health of our certified products. In addition, we provide responsible services, including the distribution of both local and international products, while adhering to all regulations and maintaining a responsible sourcing approach with our suppliers. Our ambition is to strengthen and expand local agricultural sectors, creating sustainable value chains for key raw materials that enhance rural livelihood.
Our initiatives
to locally develop quality products and services
FSSC 22000
Certification that demonstrates a commitment to food safety, quality, compliance, and continuous improvement.
LEATHER SECTOR
Structuring a local sector of excellence enabling the production of quality shoes, vita malagasy.
Consumer helpline
Open Monday to Friday to receive feedback and suggestions from our consumers
+261 32 32 031 03
Local sourcing & sustainability:
cassava & corn value chains
Supporting local farmers while securing raw material supply to contribute to the development of Malagasy farmers and producers.
210 cassava producers
ISO 22000 certification
An international standard that ensures food safety management throughout the entire production chain
onfectionery certified in 2024
Goal: 3 production units certified by 2027.
HACCP certification
It helps to identify, assess and control risks to ensure food safety
Our 3 production units have been certified since 2021
Nutritional Quality : Sugar Reduction
For a healthier options responding to consumer expectations.
Sugar reduction ranging from 10 to 50%
Across 10 products.
Nutritional quality : fat reduction
For an improved nutritional profile without compromising taste.
Fat reduction ranging from 7 to 57%
Across 18 products.
HACCP Certification
An international standard guaranteeing food safety, with annual audits, since 2020.
Since 2020
Malagasy milk sector
Committed to supporting Malagasy dairy farmers by improving milk quality and increasing yields through a network of experts who help them adopt best agricultural and veterinary practices.
4 000 partner cattle farmers.
Milk and raw materials control
Each batch of milk and raw materials is carefully inspected, analyzed, and tested for compliance throughout the production process to ensure a flawless final product.
100% of milk and raw materials are controlled.
Complaint Management
Collecting daily operational complaints from distribution chain stakeholders.
100% of complaints processed and closed.
Numerical Distribution (ND)
Product presence in retail points across the Malagasy market.
ND for yogurts 2024 66%
ND for Jumbo 2024 91%
Partner Satisfaction Measurement
Ensuring continuous service quality improvement.
96% satisfaction rate in 2024
97%target for 2025
Agroecological practices
Support provided to all our partner producers
Systematic and widespread use of compost
50 000 tons of compost produced per year
500 field technicians trained in agroecology
100% of our hillside crops follow contour farming practices
Full traceability
Control over every stage of the production chain, from harvest to customer delivery
100% of our production is traceable
Certification of our vegetables and condiments
EU Organic (BIO), Pesticide Residue-Free, and Fair for Life certifications.
15% of our production is certified Organic (BIO), FFL, and Pesticide Residue-Free
Careful selection of vegetables and condiments
Hand-picked with care and selected based on size, shape, appearance, and ripeness to ensure the highest quality.
Delivered within 24H to our processing sites to preserve maximum freshness.
FSSC 22000
A certification that reflects our commitment to food safety, quality, regulatory compliance, and continuous improvement.
Professionalization of hide collection
Strict quality controls at every stage of the value chain to contribute to the development of an excellent Malagasy leather industry
300 people dedicated to hide collection
SLF certification
Compliance audit of the leather value chain according to international standards based on three pillars (environment, social, governance)
